Shopping for Printers

That scenario is just one of the many reasons you must ensure the partnership you form with your printer is one based on trust, says Crowley, and that your job, no matter how big or small, is given the attention and consideration you think it deserves.

Miriam O. Frawley, president of e-Diner Design & Marketing, a Highland Mills, NY-based catalog agency, agrees it’s vital to know how big of a fish you really are to a printer to minimize risks. “Find a printer that’s the right fit for you,” she advises her catalog clients. “It’s normal and to be expected for a small- to mid-sized cataloger to get bumped by a larger publisher. ... Still, there are several leading printers that specialize in catalog printing, and many are quite adept at making even the small catalogers feel like big ones.”