Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
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Crowley offers an example: “Say you’re contracted with a big printer, and you’re used to printing, say, at its Atlanta plant. But a week before you go on press, you’re told the book won’t be printing there after all. Now it’s going to be printed in Minnesota, because a more lucrative client has bumped your job from the Atlanta press schedule. So, you have to travel to some other city to go on a press approval with a bunch of strange people you’ve never worked with before, and you have no rapport with.”
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- Companies:
- Banta Catalog Group
Gretchen Peck
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