Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
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But take, for example, those catalogers who give their print work to one of the large multi-plant companies, Crowley continues. “They say, ‘This catalog is a big deal, so I’m taking it to a big printer.’ They may not realize that their project may not be even a blip on the printer’s radar screen.” So, you have to stay focused on what kind of service you’re going to get.
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- Companies:
- Banta Catalog Group
Gretchen Peck
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