Shopping for Printers

For Ames Parsons, creative director at New Pig Corp., a Tipton, PA-based business-to-business catalog, price is only the second consideration. “The first is whether or not the printer can meet our quality expectations,” Parsons says.

If the Printer Fits

Crowley notes that catalogers must realize printers often are set up to do a certain range of work efficiently, and he cautions catalogers to “be realistic about where they fall in that printer’s ‘food chain.’ Every print buyer is inclined to think that his or her catalog is special — and rightfully so! Or that their jobs warrant the utmost attention to quality and deadlines from their printer. And they’re right.”