Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
Tom Benedict, vice president of sales and marketing at Banta Corp., Menasha, WI, agrees that catalogers must look at the total value proposition. “What is the printer bringing to the table? Are they just showing up with a price, or are they presenting a total solution that’s going to help their clients grow their businesses?”
- Companies:
- Banta Catalog Group
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