Shopping for Printers

2. Has the printer ever missed a print or mailing deadline?

3. How has the printer helped you overcome technical or financial challenges?

4. Have you ever been disappointed by the quality of the final product?

5. When you have technical questions, is the printer immediately responsive?

Once you’ve done your homework and made your selection of a printer partner, clearly document your expectations in the contract, suggests Langford. “The printing contract should include detailed performance standards to enable you to contractually hold the printer responsible not only for quality but also for service.”