A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.

By Gretchen Peck

Word of Mouth

Before signing that all-important print contract, check the supplier’s references. Don’t be shy about asking for customer contacts with whom you can speak candidly about the printer’s track record. The following are some questions to ask the referrals:

1. Can you provide any examples of how the printer has gone the extra mile to get your catalog job done?