Shopping for Printers

And looking at the distribution end of your catalog operation, your printer may be of some help there, too. “Since so much of the catalog business is dependent on distribution, it’s critical that your printer be able to help you achieve your mailing goals, as well,” e-Diner’s Frawley advises.

“Some printers may have established their own relationships with third-party vendors who will provide you with the mailing channels you require,” she notes. “Others may be able to recommend pool-shipping or co-mailing programs. These are important questions to ask of your potential printers.”