Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
A mere 10 percent reported that their knowledge of paper was “excellent,” while 74 percent said they relied on their printers to help them determine what type of paper is best for their print jobs. An overwhelming majority of respondents (84 percent) rely on their printers to purchase paper on their behalf and manage the inventory.
- Companies:
- Banta Catalog Group
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