Shopping for Printers

Choosing a printer based only on price can be a treacherous and slippery slope to travel. Francis Crowley, executive vice president of sales at Spencer Press, a Wells, ME-based catalog printer, admits it’s true that catalogers can cut great deals in this economy. “But there’s an old saying: ‘You can know the price of everything and the value of nothing.’ … Too many buying decisions these days are based solely on Lotus spreadsheets,” he cautions. “And print buyers may be forgetting that in the printer-cataloger relationship, there must be a balance of both price and service.”