Shopping for Printers

But your printer’s expertise shouldn’t be relied upon solely. For example, if you can’t even estimate your own printing bill, says Langford, or you don’t fully understand what’s behind every line on your price schedule or invoice, you’re at risk.

He thinks your own catalog production personnel must be fully knowledgeable about printing and manufacturing. “I’ve found too many who rely solely on their printer for manufacturing expertise,” he notes. “This distorts the cataloger’s mindset to believe he/she cannot get by without the current printer.”