Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
Banta’s Benedict cautions against using technology for technology’s sake. For example, he notes, it isn’t enough to say, “Let’s try a technology like remote proofing; here’s a digital proofer to use.” Maybe remote proofing isn’t the right solution for you. Perhaps soft proofing is a better match for your catalog’s workflow, he explains.
- Companies:
- Banta Catalog Group
Related Content
Comments
