Shopping for Printers

Along the same lines, printers have been (and will continue to be) the best source of information and education for their clients. A valued print partner is one who has adopted best practices internally and can extend those to the cataloger.

“Another important factor for us,” explains New Pig’s Parsons, “is whether a printer has made improvements to its systems as the technology evolves. Beyond that, we also feel it’s important that our printers position themselves to better serve our internal workflow by helping us put processes in place that enable us to work more productively and effectively — and to need fewer employees rather than more.”