Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
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• how your files will be received and processed;
• how, why and when proofs will be generated;
• what quality-control measures the printer has in place; and
• if the printer has adopted industry standards (e.g., accredited file formats and SWOP specifications) and automation tactics (e.g., CIP4 compliance).
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- Companies:
- Banta Catalog Group
Gretchen Peck
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