Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
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But communication doesn’t travel down a one-way street. It’s essential that you be equally committed to discussing your challenges and gripes with your printer.
Takeaway tip: Follow each completed project with a status meeting or conversation intended to examine issues of quality, workflow, successes and failures. For example, ask what went well, and what can you do better next time?
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- Companies:
- Banta Catalog Group
Gretchen Peck
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