Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
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A big part of customer service is a printer’s ability to communicate effectively and quickly with customers. Beyond just your typical CSR (customer service representative) communiqués, many printers have come to realize that phones, faxes and e-mails just aren’t enough to get information to their clients in a timely and responsive fashion. So they’ve adopted Web-based solutions that provide real-time customer access to information about press schedules, consumables and job status — thus ensuring that the customer is kept fully in the loop.
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- Companies:
- Banta Catalog Group
Gretchen Peck
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