Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
Competition for consumer affection is more ferocious than ever in this uncertain economy. During times like these, cutting costs to save some much-needed cash may be in order.
In that vein, some catalogers have taken the step of shopping around their print work. While that can be a smart move, it’s easy to lose sight of considerations other than that all-important bottom line.
- Companies:
- Banta Catalog Group
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