A ‘Real World Look’ at Customer Service Policies

Different kinds of catalogers should have different customer service policies, according to Timothy Holody, COO of Seta Corp., which markets through the Palm Beach Jewelry catalog and ships 1.5 million to 2 million units of jewelry a year to customers. “But whatever your policies are, they have to be set up in such a way that you can measure their effectiveness, and their impact on your bottom line.”