Will Fair Trade Catch On?

CS: What’s specifically required of factories in fair trade?
Bass: Two things: quality and social standards. Some of the cooperative factories are, by nature, socially good places to work, but they weren’t hitting our quality standards. So [Fair Indigo Vice President of Merchandising and Sourcing] Rob Behnke spent almost three weeks in Costa Rica with one of them just a few months before we launched to get its quality standards up.