Will Fair Trade Catch On?

Bill Bass, president/CEO of fair trade apparel cataloger Fair Indigo, offers catalogers and other multichannel merchants looking to source through fair trade factories, several tips and insights into how and when the fair trade apparel market might develop in the United States.

Catalog Success: How do you do it?
Bill Bass: Find the factories. There’s not an installed base of factories out there that treats its employees well. You have to go out and spend a lot of time finding them.