A prescription for stronger response rates

Clarify Product Differences
What if you carry many products that are all similar to one another? Cores know the difference, but how can non-expert Maybes decide which are right for them?

Let’s say Bill’s catalog only works for Cores. It offers high-tech products that all do the same thing. Figuring out which models are right for them is easy for Core and Super-Core customers. But for Maybes, the catalog is hard to use and understand.