A prescription for stronger response rates

2. Stash Tea has a chart that divides teas into four quadrants. Within each quadrant is more detail regarding the tea — is it sweet, spicy, etc. Before the chart, non-expert customers didn’t understand the difference between “real” and herbal teas, or realize some teas had caffeine while others didn’t, or that some teas added flavors while others' flavors come from just the tea blends. Stash Tea was a groundbreaker in making the world of teas accessible to folks who were interested but not knowledgeable.