A prescription for stronger response rates

FORGET IT: Not at all Interested. Don’t bother with these folks; investing in them is costly and wasteful.

Definitive About Maybes
Focus on the Maybes. You’ll have to work harder to sell, but if you can convert more Maybes from prospects to tryers and from tryers to buyers, response rates and profits will go up. And look at their size: Maybes are equal to Super Cores and Cores combined.