A prescription for stronger response rates

Patient: How’s my core audience different from my marginal audience?

Catalog Doctor: Let’s look at the Simplified Audience Pyramid.

SUPER CORE: Wild Enthusiasts, Wildly Loyal. They’ll work hard to buy from you, so your catalog doesn’t have to work hard to sell to them. It just has to put your products in front of them. We love Super Cores, but there aren’t enough of them to support a whole catalog business.