A prescription for stronger response rates

Recipes, sizing notes, testimonials, craftsman profiles and added product details will all help lift sales from undecided Maybes. What you can’t fit in your catalog, put on the Web. The results will be increased response rates, sales and growth.

Susan J. McIntyre is president of McIntyre Direct, a full-service catalog creative agency and consulting firm based in Portland, Ore. You can reach her at (503) 286-1400 or susan@mcintyredirect.com.