A prescription for stronger response rates

“Flying from U.S. carriers in WWII, the Curtis SB2C Helldiver destroyed more enemy targets than any other dive-bomber in the Pacific; metal; cockpit opens; 12x18 in.” This copy is understandable to Maybes.

Most catalogers won’t offer a product unless there’s something great about it. Yet many catalogs struggle communicating what that greatness is. Maybes will skip over a product if its greatness isn’t clear.