Catalog Doctor: Vitamin Maybe
A prescription for stronger response rates
Most Maybes Won’t Call
Yes, Bill’s call center has knowledgeable customer service representatives to help callers choose the right model. But most Maybes won’t call. Calling is the last step in deciding to buy. The catalog needs to be easy enough to use on its own.
Light Impressions, conversely, works for Cores and Maybes. Here it quickly and simply explains how to choose between two-ply, four-ply and eight-ply mat boards:
- Companies:
- McIntyre Direct
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