Readers’ Advocate
A personal need for more reading light led the Leveens to establish Levenger catalog
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Favorite catalogs: “Williams- Sonoma, Pottery Barn and Chambers are all premiere examples of how to do multichannel retailing right,” says Leveen. “It’s difficult to do all channels well, and they’re the leaders.”
Fun fact: One of Leveen’s favorite Web sites is www.outdoorsports.com, from which he often buys kayaks. “Sometimes I feel like I need a 12-step program to help me stop buying them!”
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Noelle Buoncristiano
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