Readers’ Advocate
A personal need for more reading light led the Leveens to establish Levenger catalog
Another mentor: Ric Leichtung of Leichtung Workshops catalog. Leichtung became a friend and mentor who taught the Leveens the catalog business.
Keys to catalog success: Leveen believes the best direct marketing plan is to test ideas and concepts comprehensively and quickly, but with minimal financial outlay.
- Companies:
- Levenger
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