Readers’ Advocate
A personal need for more reading light led the Leveens to establish Levenger catalog
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The couple combined their surnames of Granger and Leveen to form the company name, Levenger. They describe the catalog as the first “dedicated to serving readers with products.”
In time the product line expanded to other merchandise.
The early years: “Initially, there were many days consisting of no sales, no revenue or even negative sales,” he says. “There were a lot of sleepless nights in the first few years.”
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Noelle Buoncristiano
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