A Perfect Marketing Marriage

Focusing on its client’s goals, Proclivity centralized the retailer's data inside its customer valuation platform and analyzed its customer base to uncover the appropriate "wedding buyer" audience. Proclivity made good use out of the vast amounts of information the retailer already owned about their customers including detailed product/service data, extensive microbehaviors spanning several years observed on its website, search data, offline point-of-sale data, campaign response data, social network data and external market data sources.