A Perfect Marketing Marriage
How a leading apparel retailer leveraged customer valuations to attract wedding gown buyers
For many, Memorial Day's unofficial start of summer means trips to the beach, pool parties and barbeques. For others, Memorial Day weekend represents the start of wedding season. Hundreds of thousands of couples across the country will walk down the aisle between now and September, with June being the most popular month to get hitched.
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- Sheldon Gilbert
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