The Church of Shopping
A new marketplace in the shopping mecca of New York City aims to reinvent the retail model.
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Joe Keenan
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The community aspect of Limelight made it a no-brainer, at least according to Michael Miarecki, principal of Caswell-Massey. "Much of it is about your neighbors," he says, "and they're going to attract the customers that we want to attract — new customers to Caswell-Massey. Any brand that can last 250 years has to continually develop and reach out to new customer bases."
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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