The Church of Shopping

State-of-the-art point-of-sale systems, technology, maintenance and even utilities are covered in retailers' lease agreements, leaving them to focus solely on selling their wares. Even shopping bags and gift cards are provided — branded with the Limelight Marketplace logo, of course.

"Limelight Marketplace relieves retailers of the financial burden and stress that goes along with a traditional lease," says Menashe. "The spaces are built-out; marketing, PR and visual merchandising services are provided. In addition, they're not locked into a 10-year deal. Retailers just have to show up with their goods!"