A Merry Mobile Shopping Season

In a unique study performed last month, Radware took a deep dive into the assumptions and expectations of mobile web users. It generated compelling data for mobile web optimization, data all online retailers should quickly familiarize themselves with. Using electroencephalography and eye tracking technology, along with implicit response testing, the report was able to measure how poor performance emotionally impacted users and, in turn, business. The most significant finding was that a 500 millisecond delay can increase a mobile user's frustration by 26 percent and decrease engagement by 8 percent.