A Merchant’s Metrics Playbook

Play No. 7: Provide a Holistic View of Information
Presenting metrics in a holistic fashion allows senior managers to gain a more comprehensive understanding of their customers. While synthesizing and presenting data from various business units can be a difficult task, it will facilitate more informed and insightful decision making. Start by compiling metrics that matter to individual business units with a close eye towards recurring themes. Doing so will help create a cohesive metrics overview that's representative of your entire organization.