A Merchant’s Metrics Playbook

Play No. 6: Educate Internally
While there's a cost in gaining detailed information from different sources, retailers are realizing there needs to be a balancing act among cost, education and access. Internal teams should be aligned on all touchpoints under review in order to tie analysis together and reduce complexity. Standardizing definitions, being transparent and holding training courses will go a long way in creating a metrics-minded employee.