A Merchant’s Metrics Playbook

After more than 20 in-depth interviews, the e-tailing group identified analytics evaluation as a top priority for retailers. However, most retailers still view their use of metrics as a work in progress. To help guide online retailers on their quest to make meaningful metrics less elusive, we've put together "A Merchant's Metrics Playbook" to guide the development of a forward-thinking strategy that takes into account the right metrics and methodologies for running your business. We've also created an infographic that showcases the key takeaways from the interviews.