A Mailer's Take on the State of Catalog Mailings, Part 1

CS: If the Postal Service's proposal for a "summer postage sale" for standard mailers is approved and implemented, how might Paul Fredrick change its mailing plans to take advantage of this?
AA: Since we've been aggressively moving customer acquisition spending from the mail to other types of media, we'd have to add 100,000 catalogs to our current plan just to meet the threshold formula set by the USPS. I don’t see that happening, so the USPS sale won’t have any impact on our business.