A Mailer's Take on the State of Catalog Mailings, Part 1

CS: What can the catalog community do to address the concerns voiced by the PRC?
AA: The entire cost attribution methodology for mail was developed with little or no input from the catalog community. Because of our lack of participation in this process, many “close calls” may not have gone our way. As an industry, catalogers must understand what those cost attribution rules are and then begin to challenge those that we may disagree with while working with the USPS to reduce the costs of handling our type of mail.