A Mailer's Take on the State of Catalog Mailings, Part 1

CS: How are catalog companies faring under the new legislation?
AA: Catalogers have done pretty well under the new approach. In part, this is because postal officials are aware of the debilitating effects that the last “old style” rate case had on catalogers, and partly because some catalogers have become more active in the process. The result is that advertising flats (i.e., catalogs) have had less than CPI increases in both the 2007 and 2008 adjustments (effective the following May).