3 Strategies for Google Shopping's Product Listing Ads

Even if they're ready to pay, some online sellers just don't have the technical savvy or won't be able to transition quickly enough to take advantage of the new PLAs. While this new system does offer the chance at higher sales numbers, there's also a higher cost not only in clicks but also in development time on this more complicated model. Many merchants who aren't used to managing their own data feeds will have no applicable experience optimizing their product bids in their new campaigns. This demand for more marketing money and expertise might be a cost that some small business owners simply cannot afford to pay.