A Look Inside Appleseed’s World and Its Customers’ World

Having joined Appleseed’s earlier this decade to bring a retail and brand accent to the mature women’s apparel cataloger, Spofford now presides over a thriving multititle multichannel business that’s as in tune with aging baby boomers as I’ve witnessed. There’s much for all readers to learn about the “five factors of fitness” that Spofford discussed in her session, which focus on understanding the Appleseed’s and The Tog Shop multichannel customer.