A Look Inside Appleseed’s World and Its Customers’ World

Specifically, the company has negotiating power with printing, paper, shipping, merge/purge and other key areas. “We’ve gotten together, gone out and tried to consolidate efforts to negotiate.”

As a group, the company obviously gains economies of scale in such areas as its distribution center and call center operations by leveraging staff functions. Each brand has a distinctive front-end focus. The value comes from Orchard’s shared services organization, which consists of call center, distribution center, IT and finance.