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Paul Miller
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Specifically, the company has negotiating power with printing, paper, shipping, merge/purge and other key areas. “We’ve gotten together, gone out and tried to consolidate efforts to negotiate.”
As a group, the company obviously gains economies of scale in such areas as its distribution center and call center operations by leveraging staff functions. Each brand has a distinctive front-end focus. The value comes from Orchard’s shared services organization, which consists of call center, distribution center, IT and finance.
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