A Look Inside Appleseed’s World and Its Customers’ World

As part of its profit-driven circulation, Appleseed’s has a streamlined product line. “We’ve developed a central artery process, linking from financial planning to inventory planning, and a merchandise assortment plan,” she said. “We make sure every product has a reason to be, because it costs a lot to build products that are unproductive. The energy level and activity around every SKU is big.”