A Look Inside Appleseed’s World and Its Customers’ World

2. A healthy diet with plenty of nourishment and little fat. Spofford discussed the benefits of being part of a multititle conglomerate. “We have a shared database with our sister companies,” she pointed out, “and we believe we have 65 percent of the names of women 55-plus who shop direct. We have full transactional history and the ability to model internally.”