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“So the evolution of catalog sales, while taking a different path dictated by local economic conditions, now stands to grow. The main problem direct marketing companies face is fulfillment, as there are few suppliers able to handle high volumes,” says Camelier.
Two U.S. companies currently marketing in Brazil are Black Box, a business-to-business cataloger that offers connectivity devices, and Seton, a business-to-business cataloger that sells industrial identification and safety products.
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