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Sandra Camelier, marketing director, South America, for Infocore Inc., an international list management and consulting company, reports that in Brazil, “The majority of all magazine and newspaper subscriptions are sold via direct mail. And telemarketing and DRTV sales are growing. Recently, the retail stores and supermarkets have opened Web sites. Buying habits developed through the Internet may benefit catalog sales as more people get used to buying through direct marketing.
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