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The good news for U.S. catalogers is that the market is still open and underdeveloped. And key local players are amenable to joint ventures with U.S. companies.
We’ll focus on the catalog industry in two countries, Brazil and Mexico. This does not mean the rest of Latin America doesn’t have a catalog presence. Argentina’s star performer, Sprayette, has been in business for 22 years. Chile and Venezuela also have strong representative companies, as do many other nations.
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