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However, this market is being replaced by cash-rich, time-poor adults buying from niche catalogs. Drawn to the convenience catalogs offer, this sector is generating growth and has a higher incidence of active e-commerce buyers. Relative to the U.S. catalog market there are few market sectors in the United Kingdom with significant competition. The market is ripe for entry as a market in itself or as a stepping stone into the rest of Europe.
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